Direct Marketing is the tool that allows companies to reach their target audience through different channels. What you want is to obtain a certain result in a previously determined specific target. Direct marketing mailing lists in Eden Prairie direct and personalized communication, trying to get new customers and retain existing ones.
It is a very important tool since it allows us to strengthen the relationship with our public. In addition, to carry out Direct Marketing, the selection of the previous target audience is very important, developing segmentation, to personalize actions, messages, creatives and thus achieve greater impact.
There are a great variety of means to develop Direct Marketing, both physical and digital; such as email marketing, telemarketing, advertising banners, social networks…. In this case we are going to review some physics:Flyers, brochures or superpanoramas large advertising brochure, Other types of publications such as magazines or catalogs, Merchandising materials, More specifically, flyers with promotions at the point of sale, or sending a discount coupon to the postal address, may be some of these examples, Magazines or catalogs can also be a good way of Direct Marketing to get content of interest related to a certain audience.
Direct Marketing Features
To finish, we review some of the characteristics of Direct Marketing:
- It is something that can be measured, and that later will allow to know the impact to make the appropriate decisions.
- Its prior segmentation allows us to reach our target audience more directly; thus being able to personalize and adapt the message in a more specific way depending on each target.
- It enables the loyalty of our clients.
- We can use digital and non-digital media for greater effectiveness.
Email allows you to reach a wide range of different audiences, including those who are not necessarily comfortable with using the Internet. This makes it the most conventional form of marketing. On top of that, email marketing creates an opportunity to build long-lasting relationships with your prospects and clients.
It could be that the recipient is already one of your clients, however they do not know the full range of products or services you offer. For example, you can send a monthly newsletter to recommend other products you have, promote a product update or include add-ons, if applicable.